Launched in 2013 by Imbibe Magazine, Negroni Week celebrates one of the world’s most iconic cocktails while raising funds for charitable causes across the globe. What began with just 120 venues has since grown into a worldwide movement, with thousands of bars and restaurants taking part. To date, the initiative has raised over $5 million for charities—and this year, 116 Pall Mall is proud to be part of it.